An American professional men's soccer club based in Seattle, Washington.
User Experience Design • Web Development
I partnered with Wexley School For Girls (Wexley), a full service advertising agency in Seattle. We created an interactive landing page specifically to engage existing season ticket holders to renew their commitment to the Seattle Sounders FC for the upcoming 2015 season. My role was creating the user experience design, technical design guidance, and web development. This project was part of advertising campaign that won a 2014 Silver Addy award.
Before Wexley started the design phase I researched browser technology for the best methods to execute their concept keeping UX and performance in mind. Wireframes were a major key to the success of this project and gave clear design guidance to the landing page. I worked through a few rounds of feedback to give technical input and best practices before sign-off. Once the design was approved I custom developed and animated the website using HTML5, CSS3, Javascript and GSAP. All website assets were strategically optimized for a performant mobile experience.
I also developed a custom HTML email template for the campaign.
"Renewal Alert" email (left), "Thank You" email after renewal purchase (right)
